Product Manager, Ads Signals & Measurement

The role

You will lead ads signals and measurement capabilities including signal collection, identity resolution, audience data, attribution, and advertiser reporting. You will own the product roadmap for systems that help advertisers measure performance and enable data use for targeting and optimization.

What you will do

• Own the roadmap for advertiser signal collection through pixels, CAPI, and MMP integrations.
• Improve signal coverage, accuracy, freshness, and reliability.
• Develop identity resolution capabilities using first-party identifiers and probabilistic matching.
• Define requirements for conversion attribution across channels and devices.
• Define and execute the roadmap for the data management platform (DMP).
• Build scalable, reliable data infrastructure with appropriate controls.
• Lead the development of advertiser reporting tools and reporting APIs.
• Partner with BI to define KPIs and develop dashboards.
• Incorporate permitted behavioral and contextual signals into audience profiles.
• Translate privacy requirements and platform policies into product requirements.

Required qualifications

• 5+ years of product management experience
• Hands-on experience building or managing ads tracking and attribution products, including pixels, server-to-server integrations such as CAPI, and MMP integrations.
• A track record of shipping products that improve data quality, measurement, or advertiser outcomes.
• Proficiency in SQL
• Experience using analytics tools such as Tableau, Looker, or Power BI.
• Working knowledge of APIs, event schemas, ETL processes, and data pipelines.
• Ability to translate complex data and measurement needs into clear product requirements and measurable success criteria.
• Strong understanding of conversion tracking, identity resolution, attribution methodologies, and campaign reporting.
• Familiarity with audience segmentation, DMPs or customer data platforms (CDPs), and tracking technologies such as pixels and SDKs.
• Practical understanding of how privacy requirements, including GDPR and CCPA, affect data collection, identity resolution, and activation.
• Strong communication skills.
• Strong analytical judgment and prioritization skills.

Nice to have

• preferably in advertising technology, measurement, or data platforms

Benefits

• discretionary bonus
• options

About the company

NewsBreak is a local life and news platform with more than 40 million monthly users. It includes platforms like NewsBreak, Nearby AI, and NDot AI.