Senior Product Manager, Local Ads and Monetization

The role

You will own the strategy, roadmap, and business outcomes for local advertising and services products. You will build consumer discovery experiences and advertiser tools to help local businesses reach audiences and grow.

What you will do

• Own the strategy and roadmap for local ads and local services.
• Develop ad formats, pricing, and monetization models.
• Build experiences to help users discover local businesses and services.
• Improve the path from discovery to action for users.
• Define how local advertisers measure success and outcomes.
• Partner with advertisers and measurement teams to improve performance.
• Simplify business onboarding, campaign creation, and reporting.
• Partner with Sales, Marketing, and Account Management to improve retention.
• Identify and launch AI capabilities for local discovery and campaign management.
• Lead delivery with Engineering, Design, Data Science, and advertiser-facing teams.

Required qualifications

• 6+ years of product management experience
• 3+ years building advertising or monetization products for local businesses or local services
• Demonstrated record of shipping and scaling products with impact on revenue, retention, or acquisition
• Deep understanding of local advertiser economics
• Practical knowledge of performance advertising
• Strong analytical skills and proficiency in SQL
• Experience working directly with local business owners, service providers, or advertisers
• Ability to independently lead an ambiguous product area

Nice to have

• Experience in local service categories such as home improvement, health and wellness, or professional services
• Experience serving small businesses, agencies, franchises, or businesses operating across multiple locations
• Experience launching AI products for advertisers or consumers
• Experience connecting advertising products with CRM, booking, commerce, and offline conversion systems

Benefits

• Discretionary bonus
• Options

About the company

NewsBreak is a local life and news platform with more than 40 million monthly users. It includes platforms like Nearby AI and NDot AI to connect people with local businesses and help publishers grow.