Senior Product Manager, ReelBee Consumer App

Mountain View, California, United States. Posted a month ago

The role

You will own the ReelBee consumer app across iOS, Android, and Web. You will manage the viewing experience, the monetization system, and short-drama entry points within NewsBreak and Scoopz.

What you will do

Own the hybrid monetization system including ad-unlock, coins, subscriptions, and retention offers
Lift first-purchase rate, first-week subscription renewal and ARPDAU through A/B testing
Own retention and the viewing experience including first-day path, binge and resume flows, push and Live Activity re-engagement
Partner with NewsBreak/Scoopz product and client teams on in-app short-drama entry points
Align consumer-side placement rules with the algorithm team
Align landing pages and first-open experience with the user acquisition team
Plan iOS/Android/Web priorities and release cadence
Coordinate engineering, design and data
Define and track core metrics including retention, payment funnel, ARPDAU, and subscription renewal
Deliver weekly product reviews and decisions

Required qualifications

5+ years in mobile product management
2+ years on monetization or growth for consumer content, entertainment or subscription products
Deep understanding of paywalls, coin/episode unlock, subscriptions and ad-unlock
Shipped A/B tests with quantified lift in payment or retention
Strong analytics in Amplitude or similar
Thrives on weekly releases and daily stand-ups
Runs multiple product lines independently
A short-drama / vertical-video user with instincts for hooks, paywall placement and binge behavior
English as working language

Nice to have

short-drama app experience
basic SQL
Mandarin a plus
Hands-on with Apple/Google subscription policies, promotional offers, refunds and compliance
Ad monetization product experience (rewarded video, mediation, eCPM)
Distribution/placement strategy product experience
0→1 launch of a new app

About the company

NewsBreak is a local life and news platform with more than 40 million monthly users. It includes platforms like Nearby AI and NDot AI.