Newsbreak

Head of User Acquisition, Short Drama

Mountain View, California, United States. Posted a month ago

The role

You will own paid user acquisition for ReelBee across Meta, TikTok and Google. You will be accountable for new-user volume, CPI and D7 ROAS while working with creative editors, content operations and data.

What you will do

  • Own paid user acquisition for ReelBee on Meta, TikTok and Google
  • Scale, hold or cut budget based on clear ROAS rules
  • Run title-level campaigns and recommend which titles move to scale
  • Define the creative testing plan and direct creative editors
  • Build cohort ROAS and LTV/CAC dashboards with the data analyst
  • Maintain AppsFlyer/MMP configuration, event postbacks, SKAN and privacy compliance
  • Evaluate new channels like YouTube, Reddit and programmatic
  • Manage agency partners where used
  • Report spend and ROAS at the daily stand-up
  • Deliver a weekly review and next-week plan

Required qualifications

  • 4+ years in mobile performance marketing
  • 2+ years running accounts at $500K+/month
  • Verifiable track record of account scale, CPI, and ROAS
  • Expert in Meta and TikTok Ads
  • Familiar with Google App Campaigns
  • Fluent with MMPs (AppsFlyer/Adjust), SKAN, event postbacks and attribution
  • Creative sense for short-drama acquisition hooks
  • Professional fluency in English and Mandarin

Nice to have

  • UA experience at a short-drama app (ReelShort, DramaBox, ShortMax) or a web-fiction app
  • Title-level or content-level scaling decisions
  • Managed an agency or a small UA team

Benefits

  • discretionary bonus
  • options

About the company

NewsBreak is a local life and news platform with more than 40 million monthly users. It includes platforms like Nearby AI and NDot AI.

Head of User Acquisition, Short Drama at Newsbreak | JobZoey