Senior Marketing Operations Analyst

The role

This person will own marketing measurement, analytics, and reporting infrastructure. They will develop reporting architecture, dashboards, data models, and multi-touch attribution to expand visibility into marketing performance.

What you will do

• Lead cross-functional alignment with Finance and Sales Operations to establish consistent reporting and auditing
• Own and architect full-funnel marketing reporting in Salesforce and Tableau
• Define and standardize scalable, repeatable analytical processes and reporting methodologies
• Establish KPIs and benchmarks to measure against
• Synthesize data across multiple platforms to provide holistic insights
• Partner with the Director of Marketing Operations to design, implement, and govern multi-touch attribution and marketing influence models
• Assess campaign performance to identify needed data structures and analytical approaches
• Scope and implement the data structure needed to create, audit, visualize, and build reports
• Drive cross-functional data integration initiatives
• Build advanced predictive models and forecasts for MQLs, pipeline, and bookings

Required qualifications

• 5+ years of progressive experience in marketing analytics or operations
• Advanced proficiency in Excel and/or Google Sheets
• Experience applying statistical modeling, forecasting, and advanced analytical techniques
• Demonstrated experience developing marketing attribution methodologies, including multi-touch attribution and marketing influence models
• Strong understanding of the marketing and sales funnel, including MQL, pipeline, bookings, conversion, and related performance metrics
• Experience building scalable reporting frameworks, dashboards, and KPI measurement systems
• Strong communication and data storytelling skills
• Demonstrated ability to build strong cross-functional relationships and influence stakeholders
• Working knowledge of Salesforce, Marketo, Tableau, Google Analytics, or similar platforms

Nice to have

• Bachelor’s degree in Mathematics, Statistics, Computer Science, Analytics, or a related quantitative field, or equivalent practical experience
• Experience with Chili Piper, Salesloft, Google Ads, Meta Ads, LinkedIn Ads, or similar marketing and sales technology platforms

Benefits

• Comprehensive medical benefits with employer contribution to premiums and to HSA accounts
• Gym reimbursement
• Pet insurance
• Free access to the Calm app, Rocket Lawyer and more
• Monthly tech stipend
• Parental leave, fertility support, adoption, and more
• 401(k) plan with employer match
• Flexible PTO
• Paid sick time off
• Company holidays plus winter break (Dec 24th - Jan 1st)
• Annual learning and development allowance

About the company

Newsela is a leading education technology company dedicated to meaningful classroom learning for every student. They deliver integrated, AI-powered solutions designed to unlock student engagement, empower teachers, and drive meaningful learning outcomes.