National Sales Director (Core & Supplemental)

The role

You will lead and scale the Core Curriculum and Supplemental sales organization by overseeing Sales Managers and Account Executives. You will architect regional go-to-market strategies and partner with district and state-level education leaders.

What you will do

• Drive regional strategy and quota achievement for new logo acquisition and expansion
• Recruit, hire, coach, and retain frontline Account Executives
• Deliver monthly, quarterly, and annual regional revenue forecasts
• Maintain minimum 2.5x pipeline-to-quota coverage
• Conduct regular deal and pipeline reviews with Sales Managers and Senior AEs
• Guide managers in designing and executing regional territory plans
• Travel up to 30–40% to co-sell and build executive relationships
• Shape go-to-market approach for core and supplemental subjects
• Serve as the strategic voice of the field to executive leadership and cross-functional teams
• Oversee CRM usage and leverage AI sales tools

Required qualifications

• 10+ years total K-12 Sales Experience
• 4+ years Sales Leadership Experience leading quota-carrying teams to a collective annual revenue target of $8M+
• Experience leading teams or executing multi-year core curriculum adoption campaigns
• Track record navigating large enterprise district accounts of 20,000+ students
• Proficiency in MEDDPICC and Challenger methodologies
• Proficiency in Salesforce, Gong, Salesloft, and AI-driven workflow optimization
• Willingness to travel up to 30–40%
• Bachelor’s degree in Business, Education, or related field (or equivalent practical experience)
• Legally authorized to work in the US

Nice to have

• ELA/ELD core curriculum sales expertise

Benefits

• Comprehensive medical benefits with employer contribution to premiums and HSA accounts
• Gym reimbursement
• Pet insurance
• Free access to the Calm app
• Rocket Lawyer
• Monthly tech stipend
• Parental leave
• Fertility support
• Adoption support
• 401(k) plan with employer match
• Flexible PTO
• Paid sick time off

Before you apply

• All offers of employment are contingent upon the successful completion of a background check

About the company

Newsela is a leading education technology company dedicated to meaningful classroom learning for every student. They deliver integrated, AI-powered solutions designed to unlock student engagement and drive learning outcomes across K–12 classrooms.