Senior Product Marketing Manager, Core (Remote, US)

The role

You will drive the go-to-market strategy, positioning, and messaging for Newsela's ELA Core Curriculum portfolio. You will lead complex GTM initiatives and translate buyer insights into actionable strategies and sales enablement.

What you will do

• Architect, lead, and execute end-to-end GTM strategies for national and state-level core curriculum launches.
• Define and evolve core positioning, value propositions, and messaging architecture.
• Analyze buyer behavior, district decision-making cycles, and competitive offerings.
• Partner with Sales, Revenue Marketing, and RevOps to execute high-touch ABM strategies.
• Equip Sales and Customer Success teams with pitch decks, product training, and competitive battlecards.
• Partner cross-functionally to establish and optimize GTM processes and operating models.
• Develop thought leadership assets, white papers, and content marketing campaigns.
• Translate strategic positioning into customer-facing content across sales and digital channels.
• Define success metrics and evaluate GTM effectiveness to optimize strategies.

Required qualifications

• 7+ years of experience in product marketing, go-to-market strategy, or related marketing roles.
• Demonstrated success leading complex product launches and cross-functional initiatives.
• Thorough understanding of K–12 education buying cycles, district procurement processes, and key personas.
• Proven track record of leveraging buyer insights and competitive intelligence to influence GTM strategy and sales motions.
• Proven track record of developing and executing GTM strategies that drive measurable business outcomes.
• Ability to distill complex core curriculum capabilities, instructional frameworks, and research into clear positioning and messaging.
• Ability to independently develop and execute complex GTM strategies and influence cross-functional priorities.
• Demonstrated ability to lead and influence cross-functional stakeholders.
• Exceptional written communication and storytelling skills.

Benefits

• Comprehensive medical benefits with employer contribution to premiums and HSA accounts.
• Gym reimbursement.
• Pet insurance.
• Free access to the Calm app and Rocket Lawyer.
• Monthly tech stipend for WFH needs.
• Parental leave, fertility support, and adoption support.
• 401(k) plan with employer match.
• Flexible PTO.
• Paid sick time off.
• Company holidays plus winter break (Dec 24th - Jan 1st).
• Annual learning and development allowance.

Before you apply

• All offers of employment are contingent upon the successful completion of a background check.

About the company

Newsela is an education technology company that delivers integrated, AI-powered solutions for K–12 classrooms. Their products support knowledge and skill development, writing practice, daily instruction, assessment, and data-informed decision-making.