Product Marketing Lead

The role

You will own the SMB product marketing strategy by translating customer insights and business goals into positioning, launches, and growth loops. You will act as the voice of small business owners in product decisions and use AI to create and collaborate.

What you will do

• Build first-hand understanding of small business owners through regular contact
• Be the product expert for small business customers and partners
• Develop positioning and messaging for Nextdoor's value to local businesses
• Identify and prioritize opportunities to grow SMB adoption
• Design and run low-cost or no-cost growth experiments
• Lead product launches and feature releases
• Use AI daily to create, investigate, and collaborate
• Turn insights from competitive landscape and market trends into product roadmap recommendations
• Build analytical business cases and measurable KPIs for experiments
• Define priorities and execution for SMB product marketing and align cross-functional partners

Required qualifications

• 5+ years in product marketing or growth marketing
• Deep, demonstrated understanding of small business owners
• Track record of growing adoption or revenue with little or no paid spend
• Strong PMM foundations in positioning, messaging, writing, and analytical rigor
• Real AI fluency
• Strategic ownership and independent judgment
• Exceptional written and verbal communication
• Ability to build strong relationships across functions and seniority levels

Nice to have

• Experience running or working closely with a small business, side project, or 0-to-1 launch
• Experience with advertising solutions, local or marketplace platforms, or community-led growth

Benefits

• Variety of health plans including a 100% covered employee only plan option
• OneMedical membership for concierge care
• Equity grant with quarterly vesting

About the company

Nextdoor is an essential neighborhood network used by neighbors, public agencies, and businesses to connect around local information. The company builds technology to foster local community and create neighborhood connections at scale.