Editorial Partnerships & Digital PR Manager

The role

The Digital PR & Partnerships Manager will own how the brand appears in mainstream and trade media, buyer guides, AI answer engines, and creator content. This role involves building relationships with publishers, editors, and creators to ensure the company is recommended to small business owners.

What you will do

• Guide and hold accountable the external PR agency.
• Pitch story angles, insights and data to editors.
• Build a thought-leadership program including LinkedIn publishing and media commentary.
• Identify and prioritize editorial content like buyer guides and product roundups.
• Develop outreach strategies for high-intent recommendations.
• Track how AI answer engines cite the company.
• Turn original research and surveys into stories for media and creators.
• Activate sports and corporate sponsorships across media and community channels.
• Recruit and manage creator and affiliate partners.
• Partner with SEO, content, growth and social teams to measure impact.

Required qualifications

• 4–8 years in digital PR, editorial outreach, SEO partnerships, or publisher relations
• Experience securing placements in buyer guides, product roundups, or editorial recommendations
• Strong relationship-building skills with editors, journalists, or publishers
• Familiarity with how editorial coverage influences search visibility and AI-driven discovery
• Comfort working with performance metrics and tracking business impact

Nice to have

• Being proactive and persistent in outreach
• Someone comfortable building relationships with editors and publishers
• Someone curious about how search, media, and AI shape brand discovery
• Someone excited to build a new capability with measurable business impact

Benefits

• Partially subsidized medical plan
• Fully subsidized vision/dental options
• Life insurance
• Disability insurance
• 401(k)
• Flexible paid time off
• Parental leave

About the company

ERGO NEXT is a technology-led, full-stack provider of small business insurance. Since 2016, they have helped hundreds of thousands of small business customers across the United States.