Manager, Global Consumer Insights & Research

The role

The Manager, Global Strategic Insights supports research development, analysis, and insights generation to inform global fan development and business growth. This person will conduct and synthesize primary research, syndicated sources, first-party data, and market intelligence.

What you will do

• Monitor fandom, avidity, engagement, and brand health.
• Analyze cultural, behavioral, and regional differences to identify opportunities.
• Support strategic analyses, forecasts, scenario planning, and performance measurement.
• Connect fan behavior, research findings, and marketplace trends to business opportunities.
• Develop executive-ready presentations, memos, and key planning documents.
• Support qualitative and quantitative research from objective setting through reporting.
• Manage day-to-day stakeholder and vendor coordination, timelines, and deliverables.
• Synthesize research into concise, story-driven visuals and recommendations.
• Measure brand campaigns, creative effectiveness, and audience sentiment.
• Analyze broadcast, streaming, direct-to-consumer, content, and emerging viewing experiences.

Required qualifications

• 5+ years of relevant experience in consumer insights, market research, strategy, analytics, or a related field.
• Ability to translate business questions into research objectives and quantitative or qualitative research plans.
• Demonstrated ability to synthesize complex findings and communicate concise, actionable insights to varied stakeholders.
• Strong data visualization and storytelling skills.
• Strong project management, cross-functional collaboration, and relationship-building skills.
• Experience with research methods such as segmentation, surveys, ethnography, interviews, and focus groups.
• Familiarity with syndicated media measurement and applied analytics.
• Proficiency with analytical tools such as Microsoft Excel, SPSS, or Q.
• Bachelor's degree in a relevant discipline or equivalent professional experience.

Nice to have

• Experience managing vendors and/or analysts; strong people management capabilities preferred.
• Familiarity with sports and entertainment; knowledge of media and live events is a plus.
• Experience working with global or multinational businesses and measurement frameworks strongly preferred.
• Spanish, Portuguese, French, and/or German language proficiency is a plus.
• Master’s degree in Market Research preferred.

Benefits

• comprehensive benefits offerings

Before you apply

• NO RELOCATION ASSISTANCE WILL BE PROVIDED.

About the company

The NFL's Marketing Strategy, Planning & Insights team serves as a center of excellence for the League, shaping how the NFL grows fans, strengthens the brand, and drives engagement across the U.S. and international markets.