Manager, Global Social Monetization

The role

This person will support social revenue priorities across the League and all 32 clubs. They will track sponsored social content, help clubs optimize monetized assets, and manage partnership workstreams.

What you will do

• Function as the NFL’s day-to-day point of contact for all 32 clubs on social monetization-related topics.
• Serve as a subject matter expert on branded content trends, platform opportunities, and strategies.
• Develop and distribute playbooks, best practices, educational materials, benchmarks, and strategic recommendations.
• Analyze monetization performance across club and League social channels.
• Present insights, reporting, and recommendations through meetings, trainings, and presentations.
• Own tracking and reporting related to League social monetization initiatives.
• Help operationalize branded content and sponsored social deliverables for @NFL.
• Identify available social inventory and emerging monetization opportunities.
• Support strategic planning and execution for League content partnerships.
• Manage and mentor at least one direct report.

Required qualifications

• Bachelor’s degree in marketing, communications, business, or another related field.
• Minimum of 5 years of relevant professional experience in social media, content partnerships, sponsorship, media, monetization, or related field.
• Strong understanding of social media platforms, including TikTok, Instagram, Facebook, X, Threads, Snap, and Reddit.
• Experience building or maintaining reporting frameworks.
• Exceptional written and verbal communication skills.
• Familiarity with social analytics, sponsorship measurement, and monetization reporting tools.
• Ability to create clear, visually compelling presentations, reports, and dashboards.
• Strong project management, organization, and attention to detail across multiple workstreams.
• Travel 5%

Nice to have

• Prior sponsorship experience is a plus.

About the company

The NFL is committed to building an inclusive work environment that reflects its fan base. The organization values respect, integrity, team responsibility, and resiliency.