Manager, DTC Product Marketing

The role

You will support go-to-market strategy and lead day-to-day marketing execution for the NFL's direct-to-consumer portfolio, including NFL+ and the NFL App. Your main focus is growing subscriptions, reducing churn, and deepening fan engagement through campaigns.

What you will do

• Support GTM strategy development and lead execution for NFL+ and related DTC experiences, from planning to launch to optimization
• Manage relationships with internal stakeholders and cross-functional teams to align campaigns and their implementation
• Write marketing briefs for internal teams and external agencies covering objective, audience, product value, desired customer action, and success measures
• Oversee campaign development across owned and paid channels, including audience targets, messaging, creative assets, approvals, and execution
• Lead promotional planning and manage creative asset delivery for on-platform and off-platform touchpoints
• Analyze performance across marketing channels and fan journeys to optimize initiatives
• Use fan insights, campaign outcomes, and market intelligence to recommend product marketing strategy, audiences, messaging, and customer journeys
• Contribute to weekly cross-functional planning meetings to keep work aligned with business goals, milestones, and dependencies
• Support executive communication and internal rollout of marketing initiatives through updates on plans, performance, risks, and next steps
• Lead assigned projects and workstreams, escalating key risks and decisions as needed

Required qualifications

• 5+ years of experience in marketing, preferably in entertainment, sports, tech, or subscription-based products
• Strong strategic mindset with a track record of turning insights into action
• Creative instincts and experience managing campaigns from ideation to execution
• Excellent communication and storytelling skills
• Highly organized, with commitment to operational rigor and accuracy
• Strong time management and ability to juggle multiple high-stakes projects
• Comfort managing multiple stakeholders in a fast-paced, cross-functional environment
• Team-oriented, with drive for collaboration and accountability
• Passion for sports and an understanding of its role in culture
• Background in subscription models, streaming, DTC platforms, and/or product marketing
• Familiarity with the evolving media landscape and digital consumption behaviors
• Hands-on experience with personalization, testing, measurement, and optimization

Nice to have

• Copywriting experience

Benefits

• Comprehensive benefits offerings, described on the NFL Benefits page

Before you apply

• Onsite presence at an NFL office or stadium is required; remote and hybrid are not offered
• No relocation assistance will be provided

About the company

The NFL is a sports league with a direct-to-consumer portfolio that includes NFL+ and the NFL App. It states it is committed to an inclusive workplace and equal employment opportunity.