Senior Manager, Customer Engagement Analytics

New York, New York, United States. Posted 3 months ago

The role

You will translate ambiguous business questions into analytical work and lead a distributed offshore delivery team. You will design segmentation, predictive models, and experiments to convert fan behavior into marketing strategies.

What you will do

Translate ambiguous business questions from stakeholders into scoped analytical work.
Lead and coach a distributed offshore delivery team.
Own work end-to-end from hypothesis to presenting recommendations to Director and VP-level stakeholders.
Build partnerships across marketing, technology, BI, and data engineering.
Design segmentation, predictive models, and experiments.
Apply GenAI/LLM-assisted analytics tools within governed workflows.
Define and manage KPIs for fan engagement.
Champion data quality and integrity.

Required qualifications

7+ years in customer or fan data analytics.
Experience turning ambiguous business questions into scoped, delivery-ready analytical work.
Experience leading or closely partnering with distributed or offshore teams.
Confident, clear communicator comfortable presenting to senior stakeholders.
Advanced SQL and Python.
Working knowledge of ML frameworks and GenAI/LLM-based analytics tools.
Bachelor's or Master's degree in Data Science, Business Analytics, Computer Science, Economics, Statistics, or a related field.
Understanding of data management principles, including identity resolution and marketing consent.
Hands-on experience with a modern cloud data stack (e.g., AWS, Snowflake, or Databricks).

Nice to have

Experience with customer data platforms (Adobe Experience Platform, or similar).
Familiarity with PII management and data privacy practices.
Experience with governed AI-assisted analytics workflows.
Familiarity with data observability tooling (e.g., Monte Carlo, Atlan).

Benefits

Comprehensive benefits offerings

Before you apply

No relocation assistance will be provided.

About the company

The NFL is committed to building an inclusive work environment that reflects its fan base. The organization operates with core values of respect, integrity, team responsibility, and resiliency.