Sr. Director, Acquisition Marketing

The role

You will own the paid acquisition function, including strategy, investment, team, and results. You will manage a seven-figure monthly media budget and lead international expansion across Europe and other global markets.

What you will do

• Set the multi-year vision and operating strategy for paid acquisition
• Own accountability for a seven-figure monthly media budget
• Drive acquisition performance against growth and efficiency targets
• Serve as the acquisition voice on the Marketing leadership team
• Lead, develop, and grow a team of performance marketers
• Own the agency and platform partner portfolio
• Own a rigorous experimentation and measurement program
• Design growth loops that compound paid investment with organic, content, and SEO programs

Required qualifications

• 12+ years of experience in growth or performance marketing
• Significant time leading teams
• Demonstrated ownership of a paid acquisition function at scale
• Track record managing seven figures or more in monthly media spend
• Deep expertise across web and mobile paid channels including Google, Meta, YouTube, programmatic, influencer/affiliate, iOS, and Android
• Strong command of CAC, LTV, ROAS, payback period, incrementality, and media mix modeling
• Hands-on experience partnering with Analytics and Data Science on attribution design and predictive cohort modeling
• Experience building and developing a marketing team
• Experience owning agency and platform partner relationships
• Executive presence with a track record presenting strategy and performance to senior leadership

Nice to have

• Previous experience in B2C marketing for fintech companies
• Previous experience in the futures or brokerage industry
• Experience running paid and organic as one combined growth system
• Experience scaling a function through a period of rapid international expansion

Benefits

• Generous PTO
• 7 Paid Holidays Annually
• 5 Conditional Holidays Annually
• 1 Service Day Annually
• 401k with 3.5% Company Match
• Paid Parental Bonding Leave
• Health, Vision, Dental Coverage
• Life and Disability Insurance Covered 100% by NinjaTrader

About the company

NinjaTrader is an industry-leading trading platform and futures broker. The company has a user base of over 2 million users.