Senior Field Marketing Manager

The role

The Senior Field Marketing Manager will drive regional demand generation, pipeline growth, and revenue impact. This role involves executing integrated field and account-based marketing programs through collaboration with sales.

What you will do

• Own and execute regional field marketing strategy aligned with corporate objectives and sales priorities
• Design and deliver integrated field programs including events, roadshows, executive engagements, webinars, and ABM initiatives
• Partner closely with sales leadership to support territory plans, pipeline creation and acceleration, and account expansion
• Manage end-to-end program execution including planning, budgeting, logistics, promotion, execution, and post-event follow up
• Drive demand generation and pipeline contribution through targeted campaigns and personalized experiences
• Collaborate with digital, content, product marketing, and partner marketing teams
• Analyze program performance and pipeline impact and provide regular reporting
• Manage regional marketing budgets and ensure strong ROI
• Work with external vendors, agencies, and partners
• Support NiCE’s annual user conference by communicating conference structure and sessions to the field

Required qualifications

• 10+ years of experience in field marketing within a high-tech, B2B, SaaS, or enterprise software environment
• Proven experience driving pipeline and revenue through field and account-based marketing programs
• Strong alignment and partnership experience with enterprise sales teams and sales leadership
• Demonstrated success managing complex, multi-channel field programs across regions or territories
• Experience with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce)
• Strong analytical mindset with the ability to measure, report, and optimize marketing impact
• Excellent communication, stakeholder management, and presentation skills
• Ability to thrive in a fast-paced, high-growth environment

Nice to have

• Experience supporting enterprise and / or strategic accounts
• Familiarity with ABM platforms and intent data tools
• Prior experience working with channel, GSI’s or alliance partners
• Global or multi-region field marketing experience

About the company

NICE Ltd. (NASDAQ: NICE) software products are used by 25,000+ global businesses to deliver customer experiences, fight financial crime and ensure public safety. The company is an innovation powerhouse in AI, cloud and digital with over 8,500 employees across 30+ countries.