Brand Campaign Manager

The role

You will plan, build, and launch integrated brand campaigns to elevate awareness and reinforce the company's position as an AI leader. You will turn brand platforms and messaging into multi-channel campaigns across paid, owned, and earned media.

What you will do

• Develop and own integrated brand campaign plans.
• Partner with brand, marketing, and business leaders to align campaign priorities.
• Lead end-to-end campaign execution across digital, social, paid media, out-of-home, video, web, events, and thought leadership.
• Write creative briefs and work with creative teams and external agencies.
• Ensure campaign touchpoints reflect brand standards, visual identity, and tone of voice.
• Collaborate with Product Marketing, Demand Generation, Field Marketing, Social, PR, and Analyst Relations.
• Equip regional and field teams with campaign toolkits.
• Support internal brand activation and employee advocacy programs.
• Define campaign KPIs and track performance.
• Manage campaign budgets, timelines, resources, and agency relationships.

Required qualifications

• 2-5 years of experience in brand marketing, integrated campaign management, or marketing communications.
• Bachelor’s degree in Marketing, Communications, Business, a related field, or equivalent work experience.
• Proven track record of planning and launching integrated, multi-channel brand campaigns.
• Strong creative judgment and experience writing creative briefs and partnering with creative teams and agencies.
• Excellent program and project management skills.
• Analytical mindset with experience defining KPIs and measuring campaign performance.
• Strong communication, collaboration, and stakeholder management skills.
• Resiliency and the ability to thrive in a fast-paced, complex, and ever-changing environment.
• Experience managing campaign budgets and agency or vendor relationships.

Nice to have

• Experience marketing AI, customer experience (CX), contact center, or enterprise cloud technologies.
• Experience supporting a rebrand, brand launch, or large-scale global campaign in a matrixed organization.
• Hands-on experience using generative AI tools in campaign development.
• Familiarity with paid media, out-of-home, social, and brand measurement or brand lift studies.

Benefits

• NICE-FLEX hybrid model: 2 days working from the office and 3 days of remote work, each week.

About the company

NICE Ltd. is an innovation powerhouse in AI, cloud and digital with over 8,500 employees across 30+ countries. Their software products are used by 25,000+ global businesses to deliver customer experiences, fight financial crime and ensure public safety.