Head of Marketing

The role

The Head of Marketing will lead global marketing strategy and execution as a member of the Executive Leadership Team. This person will build brand awareness, accelerate market adoption, and drive customer acquisition for therapeutic wearables.

What you will do

• Define and evolve brand strategy, positioning, and messaging architecture
• Develop and execute integrated marketing strategies
• Lead go-to-market planning and execution for product launches
• Partner with Product Management, Sales, Clinical Affairs, and Commercial Operations
• Drive customer acquisition and revenue growth through omnichannel programs
• Oversee digital marketing, paid media, SEO/SEM, lifecycle marketing, and CRM
• Develop demand generation programs for awareness and conversion
• Lead market research, customer segmentation, and pricing strategy
• Build and optimize marketing technology infrastructure and analytics
• Lead public relations, corporate communications, and thought leadership

Required qualifications

• 10+ years of progressive marketing leadership experience
• Proven track record of building and scaling DTC growth engines and customer acquisition programs
• Experience launching innovative products and building category-defining brands
• Deep understanding of healthcare ecosystems, regulatory environments, clinical marketing, and reimbursement dynamics
• Strong expertise in brand strategy, demand generation, performance marketing, product marketing, and customer lifecycle management
• Experience managing significant marketing budgets and measuring performance
• Strong analytical mindset with experience leveraging data
• Experience with marketing technology platforms, CRM systems, marketing automation tools, and analytics solutions
• Demonstrated success leading high-performing teams
• Exceptional communication, storytelling, executive presentation, and stakeholder management skills
• Proven ability to influence and collaborate across executive, product, clinical, commercial, and operational teams
• Bachelor's degree

Nice to have

• MBA or other advanced degree
• Experience in medical devices, digital therapeutics, wearable technologies, or consumer healthcare products
• Experience supporting both healthcare provider and direct-to-consumer commercialization strategies
• Experience leading marketing organizations through rapid growth, product launches, and category creation efforts
• Familiarity with reimbursement, patient access, and healthcare policy considerations

Benefits

• Summary of benefits provided
• PTO policy

About the company

Noctrix Health is redefining the treatment of chronic neurological disorders with clinically validated therapeutic wearables. The team includes medical device specialists, neuroscientists, and consumer electronics engineers.