Senior Media Strategist

The role

The Senior Media Strategist acts as a strategic partner to clients by conducting data reviews and advising on budget allocation and creative strategy. You will translate attribution data into narratives to support client decision-making and guide brands through growth moments.

What you will do

• Act as a strategic partner to clients through data reviews and growth audits
• Advise on budget allocation and creative strategy across Meta, Google, TikTok, and other channels
• Translate multi-touch and MMM data into narratives for client decision-making
• Guide brands through scaling paid spend, improving LTV:CAC, and experimenting with new channels
• Deliver consultative onboarding for early-stage clients and strategic insights for retained brands
• Surface product gaps and tooling needs to Product, Marketing, and CS teams
• Develop repeatable assets and internal playbooks for client benchmarking and reporting

Required qualifications

• 3+ years in an eCommerce growth marketing role
• Experience developing a holistic eCommerce growth strategy
• Experience managing advertising budgets on social media or search platforms in excess of $100,000 per month
• Deep understanding of monthly reporting processes and unit economics
• Familiarity with Shopify, Facebook Ads, Google Analytics and Ads, Klaviyo, Snapchat, Pinterest, TikTok
• Familiarity with tracking script tags and typical digital marketing setup steps
• Comfortable with typical project management tools
• Comfortable working with Hubspot and other CRM tools
• Proficient in data analytics tools

Nice to have

• Experience with email marketing
• Experience managing Meta/Google/TikTok/etc advertising budgets
• Agency experience and/or experience in a client-facing role
• Bachelor's Degree or similar experience
• Understanding of pros and cons of various in-platform attribution models

Benefits

• Equity package
• Comprehensive healthcare benefits (medical, dental, and vision)
• 401(k) plan
• Flexible PTO policy
• 12 company-paid holidays
• 12 weeks of paid parental leave
• $500 work-from-home stipend

About the company

Northbeam is building an advanced marketing intelligence platform providing eCommerce brands a unified view of business data through attribution modeling and dashboards. The company is remote-friendly with physical offices in San Francisco and Los Angeles.