ABM & Field Marketing Manager

The role

This person will lead the field marketing and events program by owning the strategy, planning, execution, and measurement of programs. They will manage industry events, executive dinners, customer programs, trade shows, webinars, sponsorships, regional activations, and account-based marketing initiatives.

What you will do

• Own the annual field marketing and events strategy, calendar, roadmap, and budget.
• Plan and execute industry events, executive dinners, customer gatherings, webinars, trade shows, conferences, and regional activations.
• Evaluate conferences and sponsorship opportunities based on strategic fit and expected pipeline impact.
• Manage vendors, venues, contracts, production timelines, invitations, travel logistics, and on-site execution.
• Build clear goals and measurement plans for each program.
• Partner with Enterprise Business Development and Sales to identify priority accounts and stakeholders.
• Develop high-touch ABM programs including mailers, gifting, office activations, and lunch-and-learns.
• Represent Northspyre at industry events and customer-facing programs.
• Partner with Content Marketing to turn field insights into event recaps and social content.
• Track the impact of field marketing programs across meetings, leads, pipeline, and influenced revenue.

Required qualifications

• Experience in field marketing, events, experiential marketing, account-based marketing, demand generation, or a related B2B function.
• Experience owning programs from strategy through execution and measurement.
• Strong project management skills with experience managing multiple programs, stakeholders, vendors, and deadlines.
• Commercial mindset with an understanding of how marketing programs support pipeline, sales cycles, and account engagement.
• Strong communication and relationship-building skills.
• Confidence representing a company externally.
• Comfort working with senior leaders and managing high-visibility programs.
• Strong attention to detail paired with the ability to think strategically about priorities and investment.
• Willingness to travel for events, conferences, customer programs, and other field initiatives as needed.

Benefits

• Competitive salary
• Meaningful stock option package
• Comprehensive Medical, Dental, and Vision
• Plan option for 100% employer-paid premium for individual coverage for full-time employees
• 401k Match
• Unlimited Vacation
• Paid Sick Leave
• Major US Holidays
• Company swag
• Free access to Health Advocate
• Hybrid & Remote opportunities
• Annual team gatherings

About the company

Northspyre is a real estate development management platform that uses automation, analytics, and AI to provide data-driven insights. Since 2017, it has supported over $500 billion in projects across the US.