Director, Growth Marketing

The role

You will own brand and demand for the Rental Housing platform. You will create the market for cash flow underwriting through research, content, and campaigns.

What you will do

• Own the strategy to take cash flow underwriting from unknown to in demand.
• Develop ideas for original research and flagship content.
• Partner with product marketing to produce research and own campaigns.
• Partner with account management and new business to recruit early-adopter operators.
• Run campaigns across the full platform.
• Build Nova's reputation in industry media and PR.
• Grow and engage a segmented database of property management decision-makers.
• Run high-reach programs with industry media and associations.
• Set the rental housing event strategy.
• Build account-based programs for high-value operators and institutional portfolios.

Required qualifications

• 8+ years in B2B marketing
• Significant experience in property management, proptech, multifamily, or rental housing
• Industry fluency
• Proven track record of creating a market for a new product or category
• Experience building a marketable database and running owned programs
• Existing network across operators, software platforms, industry media, and associations
• Strong storytelling and campaign instincts
• Experience co-marketing with partners in markets where customers buy through platforms
• Hands-on builder comfortable as the first dedicated marketer

Benefits

• base salary
• equity grants
• incentive compensation
• professional development
• flexible PTO
• tenure rewards
• employer-subsidized medical, dental, and vision plans
• mental health and wellness benefits

About the company

Nova Credit is the industry’s leading cash flow intelligence platform. The company leverages its data infrastructure and FCRA-compliance to boost approvals, improve offers, and drive growth.