Director, Brand Marketing

The role

The Director, Brand Marketing will build and launch the brand story for new product innovations. You will set strategy within the Nutrafol masterbrand platform and partner with Product Development to bring consumer insights into the product pipeline.

What you will do

• Own the brand strategy, positioning, and narrative
• Run primary and secondary research to identify consumer insights
• Own naming for the range and individual SKUs
• Bring consumer insight and brand POV into the product pipeline
• Deliver ranked consumer-priority claims input for R&D
• Build the launch plan across DTC, Amazon, and Pro
• Own new product innovation pricing
• Lead the annual and quarterly brand plan for new product innovation
• Brief and collaborate with Creative
• Manage the new product innovation brand marketing budget

Required qualifications

• 8–12 years of brand management, brand marketing, or innovation marketing at a high-growth brand
• DTC experience is required
• Track record taking a product from concept to market alongside R&D, regulatory, and supply chain
• Ability to build integrated brand strategies and launch campaigns across digital, social, CRM, retail media, and direct response
• Strong commercial and go-to-market instincts across DTC, e-commerce, and omnichannel, including pricing
• Ability to align partners across an entrepreneurial brand and a large matrixed organization without formal authority
• Fluent in segmentation and in both quantitative and qualitative consumer insight
• Exceptional written and verbal communication

Nice to have

• hair care, beauty, or science-led consumer health preferred

Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA/HSA program
• 401K with employer match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Free meditation app membership (Headspace)

About the company

Nutrafol is a hair wellness company that creates clinically tested products for hair growth. They use a multi-factorial approach targeting key root causes of hair thinning using a patented blend of vitamins, minerals and natural ingredients.