Director, Engagement Strategy

The role

The Director, Engagement Strategy will lead day-to-day omnichannel planning for two key clients. This role involves designing engagement ecosystems across CRM, website, social, and display to drive business goals. The Director will also manage and develop one junior strategist.

What you will do

• Lead day-to-day engagement strategy for two key clients across CRM, website, social, and display.
• Design connected engagement ecosystems and define audience-inspired channel roles and goals.
• Build engagement strategy playbooks and plans.
• Partner with Brand Strategy, Medical Strategy, Research & Insights, and Analytics teams.
• Serve as the cross-functional partner for Account, Creative, Brand Strategy, and Medical Strategy.
• Help shape content and communications strategy.
• Facilitate workshops, journey mapping sessions, and strategic working meetings.
• Manage and develop one junior strategist.
• Mentor junior strategists across the broader practice.

Required qualifications

• 6–10 years of experience in engagement strategy, omnichannel strategy, or a related discipline
• Significant healthcare, pharmaceutical, biotech, or healthcare agency experience
• Data-driven storyteller
• Real depth across the omnichannel mix - web, social, display, and CRM
• Specific fluency in CRM strategy (execution not required)
• Experience helping shape content and communications strategy
• Demonstrated experience managing and developing people, having directly managed at least one direct report
• Strong presentation, storytelling, and facilitation skills
• Demonstrated curiosity and proficiency in using generative AI and applicable emerging technologies

Benefits

• Competitive benefits package

About the company

Ogilvy Health, part of WPP, combines creativity, scientific precision, cultural fluency, and AI-enabled capabilities to build healthcare movements. The agency focuses on delivering measurable impact and category-defining growth for brands.