Senior Analyst, Marketing Analytics

The role

This Senior Analyst will transform complex, multi-source datasets into actionable performance insights for pharmaceutical clients. You will connect data across web analytics, media performance, research tools, and healthcare claims to drive business impact.

What you will do

• Lead data extraction, cleansing, and preparation across various datasets
• Analyze performance trends across ATUs to identify drivers, risks, and optimization opportunities
• Integrate digital engagement metrics with claims and research data
• Develop cohesive, insight-driven stories to influence decision-making
• Build dashboards, executive-ready presentations, and performance reporting frameworks
• Collaborate with media, strategy, and client teams
• Provide thought leadership on measurement approaches, KPIs, and performance frameworks
• Ensure data integrity, consistency, and methodological rigor

Required qualifications

• 2-3 years of experience in analytics, performance strategy, or a related role
• Strong experience pulling, manipulating, and preparing large datasets for analysis
• Technical fluency in web analytics platforms (Google Analytics, Adobe Analytics)
• Technical fluency in media performance data (paid search, paid social, programmatic, display)
• Technical fluency in survey and research tools (Mintel, Kantar, MARS)
• Technical fluency in healthcare claims data (IQVIA, Symphony Health)
• Proficiency in Excel and SQL
• Experience with data visualization tools such as Looker, Tableau or Power BI
• Strong analytical and strategic thinking skills
• Ability to translate complex data into clear, compelling insights
• Excellent written and verbal communication skills
• Intellectual curiosity to stay current on industry trends

Nice to have

• healthcare/pharma or agency experience
• Ability to connect performance metrics to broader business and patient impact
• Comfort working across ATUs and synthesizing insights at both granular and enterprise levels
• Strategic mindset
• Confident presenter who can communicate effectively with senior stakeholders

Benefits

• competitive benefits package

About the company

Ogilvy Health, part of WPP, combines creativity, scientific precision, and AI-enabled capabilities to build healthcare movements. It is a creative agency that sparks game-changing ideas through collaboration and integrity.