Vice President, Influence & Social Strategy, Ogilvy Health

The role

This leader will define and lead integrated social media and influencer marketing strategies for pharmaceutical and medical device clients. You will drive strategic direction for branded and unbranded programs while ensuring compliance with FDA and FTC regulations.

What you will do

• Drive integration between social media innovation and brand strategy.
• Cultivate trust-based relationships with senior client stakeholders.
• Lead end-to-end strategy and execution of large-scale campaigns.
• Manage budgeting, resource allocation, and performance analytics.
• Develop and execute influencer marketing programs.
• Implement data-driven content strategies for social media channels.
• Provide executive oversight for creative content development.
• Collaborate across PR, Analytics, Creative, and Paid Media teams.
• Maintain compliance with FDA and FTC regulations.
• Lead new business initiatives including RFP responses and pitches.

Required qualifications

• 8+ years of progressively responsible experience leading healthcare client engagements.
• Extensive experience leading unbranded and branded pharmaceutical social media programming at a senior level.
• Proven expertise in integrating social media into omnichannel marketing strategies.
• Track record of managing impactful influencer programs for healthcare clients.
• Experience leading social media channels for major healthcare brands using third-party platforms.
• Comprehensive and current understanding of FDA and FTC regulations for healthcare social media.
• Superior analytical capabilities to interpret complex data and generate insights.
• Ability to manage multiple concurrent executive-level projects in high-pressure environments.
• Proficiency in using generative AI and emerging technologies.

Nice to have

• Comprehensive digital marketing knowledge

Benefits

• Competitive benefits package

About the company

Ogilvy Health, part of WPP, combines creativity, scientific precision, and AI-enabled capabilities to build healthcare movements. The agency focuses on driving measurable impact and category-defining growth for brands.