Vice President, Earned Media - Health Public Relations

The role

Vice Presidents, Media Relations serve as senior communications advisors and media strategists for healthcare clients. They shape earned media strategies to build reputation and create cultural relevance.

What you will do

• Lead earned-media strategy for major healthcare accounts.
• Provide strategic earned media counsel to clients and agency teams.
• Develop compelling story platforms, media angles, messaging and pitch strategies.
• Build and maintain strong relationships with health, business, consumer, trade and other influential media.
• Oversee proactive and reactive media engagement.
• Prepare executives and subject-matter experts for interviews.
• Identify organic growth and new business opportunities.

Required qualifications

• 8-10 years of relevant public relations and media relations, including healthcare communications experience
• 5+ years supervisory experience
• Demonstrated record of securing high-impact earned media and leading successful programs
• Deep understanding of the regulated healthcare marketplace
• Strong relationships with journalists and editors across healthcare, business, consumer and trade media
• Exceptional news judgment
• Experience counseling senior executives and preparing spokespeople for media interviews
• Digital fluency and a strong understanding of today's fragmented media ecosystem
• Excellent written and verbal communication skills
• Strong project management, counseling, programming people management and business development skills
• AI Fluency: Demonstrated curiosity and proficiency in using generative AI and applicable emerging technologies

About the company

Ogilvy Health, part of WPP, combines creativity, scientific precision, cultural fluency, and AI-enabled capabilities to build healthcare's most influential movements.