Account Executive, Paid Social

The role

You will assist with technical media buying, campaign trafficking, data analytics, social listening, and Generative Engine Optimization for healthcare and pharmaceutical clients. The role focuses on paid social and digital media activation and AI search visibility.

What you will do

• Build, launch, traffic, and manage paid social media campaigns across self-serve ad platforms.
• Support activation and coordination across digital media channels.
• Build and implement compliant audience targeting parameters for healthcare stakeholders.
• Ensure paid social assets and targeting comply with brand guidelines and FDA/MLR regulatory requirements.
• Track, analyze, and measure brand visibility and sentiment across generative AI search engines and LLM platforms.
• Identify prompt opportunities and content gaps in AI-generated responses.
• Connect paid social strategy with GEO insights.
• Extract performance metrics and build analytical reporting decks.
• Utilize enterprise social listening tools to monitor share of voice and audience sentiment.
• Maintain and update client analytics dashboards.

Required qualifications

• 1–2 years hands on in paid social media execution, social listening, or marketing analytics.
• Direct experience trafficking campaigns inside self-serve ad platforms (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, etc.).
• Hands on experience supporting paid search campaigns in Google Ads.
• Familiarity with enterprise social listening/reporting platforms (e.g., Sprinklr, Brandwatch, YouScan, NetBase Quid, Google Analytics, advanced Excel/Google Sheets).
• Strong interest in Generative Engine Optimization (GEO), AI search platforms (ChatGPT, Perplexity, Gemini), and prompt monitoring.
• Self-motivation, strong organizational skills, attention to detail and excellent time management skills.
• Demonstrated curiosity and proficiency in using generative AI and applicable emerging technologies.

Nice to have

• Experience within an advertising agency or healthcare/pharmaceutical environment.
• Understanding of pharmaceutical/healthcare marketing, MLR review processes, and healthcare privacy/compliance guidelines.

Benefits

• Competitive benefits package

About the company

Ogilvy Health, part of WPP, combines creativity, scientific precision, and AI-enabled capabilities to build healthcare movements. It is a creative agency that sparks game-changing ideas through collaboration and integrity.