Okta

Global Paid Search Marketing Manager

Toronto, Ontario, Canada. Posted 3 months ago

The role

The Global Paid Search Marketing Manager will own the search portfolio evolution and implement Value-Based Bidding models. This role involves managing AI-driven paid search strategies across Google and Bing Ads to align spend with pipeline value.

What you will do

  • Develop and execute AI-driven paid search strategies across Google Ads and Bing Ads
  • Lead transition to and optimization of Value-Based Bidding models
  • Leverage AI and machine learning capabilities within search platforms
  • Design, execute, and analyze structured A/B and multivariate tests
  • Maintain a unified, real-time view of all in-market campaigns
  • Collaborate with Marketing Operations and Digital Analytics teams for Martech integration
  • Conduct advanced keyword research, competitive benchmarking, and audience segmentation
  • Identify opportunities for workflow automation, scripting, and process improvement
  • Audit account architecture to eliminate query bleeding and campaign cannibalization

Required qualifications

  • BA or BS in Marketing, Business, Economics, Mathematics, Statistics, or a related analytical field
  • 3–5 years of hands-on experience managing enterprise-level, full-funnel paid search campaigns, media planning, and advanced measurement
  • Exceptional analytical skills with a proven track record of using statistical significance models
  • Strong experience implementing and optimizing Value-Based Bidding (VBB) and offline conversion feedback loops
  • Practical experience leveraging AI-driven search features, automated bidding algorithms, and predictive analytics tools
  • Deep expertise in Google Ads, Bing Ads, Salesforce (CRM), Marketo/Eloqua (Marketing Automation), and advanced web analytics platforms (Google Analytics, GTM, or equivalent)
  • Strong project management skills

Nice to have

  • Prior experience in B2B SaaS marketing

Benefits

  • Health, dental and vision insurance
  • 401(k)
  • Flexible spending account
  • Paid leave (including PTO and parental leave)
  • RRSP with a match (Canada)
  • Healthcare spending (Canada)
  • Telemedicine (Canada)

About the company

Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. The company has a global community spanning over 20 offices worldwide.

Global Paid Search Marketing Manager at Okta | JobZoey