Vice President, Vertical Strategy & Commercialization

The role

This leader will drive the commercial and go-to-market success of the upmarket vertical motion for Auth0. You will define vertical market strategy and partner across Okta to shape customer segmentation, pricing, packaging, and field enablement.

What you will do

• Devise end-to-end go-to-market strategy for upmarket motion
• Drive customer segmentation, targeting, and commercial structure
• Partner with Marketing, Product Marketing, and the field for enablement programs
• Translate vertical insights into actionable product requirements
• Structure complex, outcome-aligned solutions for strategic enterprise customers
• Collaborate with Tech Partnerships and Global System Integrators to build scalable programs
• Prove the model in initial verticals like Retail/Commerce before scaling a team

Required qualifications

• 12+ years of enterprise software leadership
• Deep domain expertise in Retail, Commerce, or adjacent verticals
• Experience in customer acquisition and conversion, risk and fraud prevention, customer 360 and data programs, third-party integrations, and regional/industry specific regulations
• Proven ability to build trusted relationships with executive-level business and technical stakeholders
• Deep understanding of technology, business, and operational challenges of digital experiences
• Ability to execute initiatives independently in ambiguity
• Strong background in product monetization, GTM strategy, solution structuring, and field enablement

Nice to have

• Background in cybersecurity
• Background in IAM (Identity and Access Management)
• Background in enterprise software infrastructure

Benefits

• Health, dental and vision insurance
• 401(k)
• Flexible spending account
• Paid leave including PTO and parental leave

About the company

Okta secures AI by building trusted, neutral infrastructure. Auth0 is part of the Okta Product organization.