Okta

Senior Director of Paid Media

Bellevue, Washington; Chicago, Illinois; San Francisco, California; Toronto, Ontario, Canada. Posted a month ago

The role

This leader will lead the Global Paid Media and Performance Marketing organization. You will define paid investment strategies across the buyer journey and build the operating model and team to scale globally.

What you will do

  • Define and execute multi-year global paid media strategy across Search, Paid Social, Programmatic, ABM, and emerging channels.
  • Lead, mentor, and scale a multi-tiered global organization of media leaders and functional specialists.
  • Establish an operating model for evaluating channel performance and investment recommendations.
  • Partner with CMO, CRO, Finance, Product Marketing, and Sales leadership.
  • Champion the adoption of AI methodologies for audience modeling, bid management, and creative workflows.
  • Direct a multi-million-dollar global media investment portfolio and manage agency partnerships.
  • Partner with Marketing Operations, Analytics, and Data Engineering to advance measurement and attribution.
  • Ensure paid media is connected to the broader buyer journey.
  • Scale ABM programs for enterprise accounts and optimize developer acquisition funnels.

Required qualifications

  • 12–15+ years of progressive experience in Paid Media and Digital Growth Marketing.
  • 8+ years of people management including managing managers and leading distributed global teams.
  • Deep expertise in enterprise B2B SaaS.
  • Ability to move from data and platform complexity to a clear point of view.
  • Success owning and scaling tens of millions in annual media budgets.
  • Exceptional communication and storytelling skills for C-level stakeholders.
  • Deep understanding of modern ad tech/martech architectures, audience graphs, CRM integrations (Salesforce), BI tools (Looker, Tableau), and conversion rate optimization (CRO) engines.
  • Comfort operating in high-growth, ambiguous environments.

Benefits

  • Health, dental and vision insurance
  • 401(k)
  • Flexible spending account
  • Paid leave (including PTO and parental leave)
  • Equity (where applicable)
  • Bonus
  • RRSP with a match (Canada)
  • Healthcare spending (Canada)
  • Telemedicine (Canada)

About the company

Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. The company has over 20 offices worldwide.

Senior Director of Paid Media at Okta | JobZoey