Demand Signals Specialist, GrowthX

The role

The Demand Signals Specialist will turn signal-led strategy into actionable audiences for campaigns, field marketing, and activation channels. This role focuses on audience build, enrichment, segmentation, QA, and activation readiness.

What you will do

• Build account and contact audiences based on strategy direction
• Use tools such as Clay and Common Room for audience creation and research
• Apply filters, segmentation logic, and suppression rules
• Support planned campaign audiences and signal-triggered growth motions
• Package audience outputs for use by various marketing and sales teams
• Communicate audience size, coverage, and activation readiness
• Ensure audiences are structured for systems like Salesforce, Marketo, and 6sense
• Review audience builds for accuracy, duplication, and quality
• Flag issues, gaps, or unexpected findings to stakeholders
• Document audience logic and QA findings

Required qualifications

• 1–3+ years of experience in marketing operations, growth operations, campaign operations, audience operations, demand generation, sales operations, data operations, or a related field
• Strong attention to detail and comfort working with structured data, lists, filters, segmentation logic, and QA processes
• Experience or strong familiarity with B2B marketing and sales systems such as Salesforce, Marketo, 6sense, Clay, Common Room, or comparable GTM platforms
• Comfort working with account and contact data, including enrichment, deduplication, segmentation, exclusions, and audience handoffs
• Ability to communicate audience size, coverage, data gaps, and QA findings clearly to stakeholders
• Strong organizational skills and ability to manage multiple audience requests, timelines, and handoffs
• Curiosity about AI, signal-led demand generation, data enrichment, and modern GTM technology
• Ability to work cross-functionally with campaign, field, journey, marketing automation, and growth teams

Nice to have

• Experience building or supporting B2B account/contact audiences
• Experience with Clay, Common Room, Salesforce, Marketo, 6sense, or similar platforms
• Basic understanding of B2B buyer personas, buying groups, account segmentation, lifecycle stages, and campaign activation needs
• Experience using formulas, logic, filters, or workflow tools to organize and manipulate data
• Experience in B2B SaaS, cybersecurity, identity, developer platforms, or enterprise technology

Benefits

• Health, dental and vision insurance
• 401(k)
• Flexible spending account
• Paid leave (including PTO and parental leave)
• Equity (where applicable)
• Bonus
• RRSP with a match (Canada)
• Healthcare spending (Canada)
• Telemedicine (Canada)

About the company

Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. The company has a global community spanning over 20 offices worldwide.