Okta
GTM Strategy & Activation - Pre and Post Sales Readiness
Bellevue, Washington; Chicago, Illinois; San Francisco, California. Posted a month ago
The role
This role owns GTM readiness across the full customer lifecycle for the Okta Secures AI product line. You will develop messaging, positioning, and competitive strategy to support pre-sales and post-sales teams.
What you will do
- Build messaging, value propositions, and persona-specific stories for sellers
- Develop competitive positioning and objection handling
- Equip SEs and FDEs with technical stories and scenarios for demos
- Ensure field understanding of new products, releases, and pricing
- Partner with sellers and SEs to identify gaps in live deals
- Turn deployment patterns into repeatable use cases and playbooks
- Help partners deliver deployments to standard
- Equip TAMs and CSMs with health signals and expansion messaging
- Turn deployment outcomes into customer stories and proof points
- Bring deployment and adoption learnings back into product and GTM decisions
Required qualifications
- 5+ years in product marketing, GTM strategy, sales engineering, solutions architecture, or professional services for a technical B2B product
- Strong expertise in messaging, positioning, personas, and competitive strategy
- Experience driving readiness across both pre-sales and post-sales technical audiences
- Technical depth to learn and explain complex concepts
- Experience working directly with customers and deployment teams
- Track record of influencing teams you do not own
- Strong presentation and facilitation skills
- Strong judgment and prioritization
- Comfort operating in an early, rapidly changing market
- Willingness to travel for customer engagements, field events, QBRs, and partner sessions
Nice to have
- Security or identity experience
Benefits
- Equity
- Bonus
- Health, dental and vision insurance
- 401(k)
- Flexible spending account
- Paid leave (including PTO and parental leave)
About the company
Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. The company has over 20 offices worldwide.