Senior Digital Strategy and Growth Manager

The role

You will act as a strategic advisor to the Digital Strategy team by defining testing and personalization strategies. You will manage a quarterly testing roadmap and conduct customer research to understand B2B buyer journeys.

What you will do

• Define what should be tested and personalized and why
• Build and manage a quarterly testing roadmap
• Initiate research to understand friction points and user segments
• Launch and manage tests independently
• Uncover segment-specific lift and translate findings into strategy
• Present test ideas, progress, and conclusions to stakeholders
• Understand data layers and technical frameworks to brief engineers

Required qualifications

• 5+ years of growth, experimentation, or optimization experience
• Segmentation and targeting expertise
• Personalization campaign management experience
• Customer research and synthesis skills
• Experience with a testing platform such as Optimizely or VWO
• Experience presenting to Directors and Sr. Directors
• Technical literacy regarding data layers and tracking
• B2B environment experience

Nice to have

• Hands-on experience with Adobe Target
• Familiarity with B2B martech stack like Marketo, Demandbase, or 6sense
• Experience shaping testing strategy as a peer advisor
• Experience as a trusted expert voice in strategic meetings
• Comfort building presentation decks or dashboards like Tableau or Looker
• Active adoption of generative AI tools and workflows

Benefits

• Health, dental, and vision insurance
• RRSP with a match
• Healthcare spending
• Telemedicine
• Paid leave including PTO and parental leave

About the company

Okta secures AI by building trusted, neutral infrastructure that enables organizations to safely embrace this new era.