(Senior) Product Director, Local Growth

Hong Kong, Hong Kong SAR. Posted 8 months ago

The role

You will own the product strategy and local growth playbook for a specific region or country. You will translate local user profiles, regulatory landscapes, and competitive dynamics into product and growth strategies while driving global resources to deliver locally.

What you will do

Own product strategy and local growth planning for a specific region or country
Develop understanding of local user profiles, legal frameworks, and competitive landscapes
Track the local crypto and fintech ecosystem and macro factors
Own the end-to-end local product experience including onboarding, fiat deposit, market analysis, trading, and earn
Build a local product feedback loop using user behavior data and feedback
Adapt to local market characteristics to reduce drop-off and shorten time-to-first-trade
Identify and scale effective user acquisition channels
Leverage local networks including KOLs, fintech partners, and payment providers
Collaborate with regional BD, Marketing, Operations, and Global product and engineering

Required qualifications

0-to-1 business building and growth experience in an emerging market
Comprehensive business growth and user growth methodology
Strong product management capability
Proven cross-functional collaboration
Deep local market knowledge and an established local network
Excellent written and verbal communication skills in English

Nice to have

Consumer product management experience in fintech, crypto, or trading
Experience managing or mentoring product teams
Proficiency in Mandarin
Proficiency in a local language relevant to the target region (Spanish, Portuguese, Bahasa Indonesia, Arabic, Turkish, etc.)
Crypto exchange product experience
Familiarity with local payment rails and fiat-to-crypto conversion flows in emerging markets
Hands-on trading experience in FX, equities, or crypto

Benefits

Competitive total compensation package
L&D programs and Education subsidy
Various team building programs and company events
Wellness and meal allowances
Comprehensive healthcare schemes for employees and dependants

Before you apply

Applicants should have a current right to work in Hong Kong
Applicants should not require OKX's sponsorship of a visa

About the company

OKX is a leading crypto exchange and the developer of OKX Wallet. It is a trusted brand by hundreds of large institutions seeking access to crypto markets.