(Senior) Product Director, Local Growth

Brazil; LATAM; Remote Roles - LATAM; São Paulo, Brazil. Posted 8 months ago

The role

You will own the product strategy and local growth playbook for a specific region or country. You will translate local user profiles, regulatory landscapes, and competitive dynamics into product and growth strategies.

What you will do

Own product strategy and local growth planning for a specific region or country.
Develop understanding of local user profiles, legal frameworks, and competitive landscapes.
Track the local crypto and fintech ecosystem and macro factors.
Own the end-to-end local product experience including onboarding, fiat deposit, market analysis, trading, and earn.
Build a local product feedback loop using user behavior data and feedback.
Adapt to local market characteristics to reduce drop-off and shorten time-to-first-trade.
Identify and scale effective user acquisition channels.
Leverage local networks including KOLs, fintech partners, and payment providers.
Collaborate with regional BD, Marketing, Operations, and Global product and engineering.

Required qualifications

0-to-1 business building and growth experience in an emerging market.
Comprehensive business growth and user growth methodology.
Strong product management capability.
Proven cross-functional collaboration.
Deep local market knowledge and an established local network.
Excellent written and verbal communication skills in English.

Nice to have

Consumer product management experience in fintech, crypto, or trading.
Experience managing or mentoring product teams.
Proficiency in Mandarin.
Proficiency in a local language relevant to the target region (Spanish, Portuguese, Bahasa Indonesia, Arabic, Turkish, etc.).
Crypto exchange product experience.
Familiarity with local payment rails and fiat-to-crypto conversion flows in emerging markets.
Hands-on trading experience in FX, equities, or crypto.

Benefits

Competitive total compensation package
L&D programs and Education subsidy
Various team building programs and company events
Wellness and meal allowances
Comprehensive healthcare schemes for employees and dependants

About the company

OKX is a leading crypto exchange and the developer of OKX Wallet. It is part of OKG, a group that brings the value of Blockchain to users around the world.