Director, Lifecycle Marketing

New York, United States; San Jose, California, United States. Posted 5 months ago

The role

You will define the US market engagement strategy and lifecycle vision for OKX. You will lead by embedding AI into marketing layers and building agentic AI workflows. You will also partner with cross-functional teams to translate user behavior into programs.

What you will do

Define how OKX engages US users from acquisition through activation, retention, and reactivation
Set the strategic framework for the US market
Embed AI into every layer of lifecycle marketing
Build and train agentic AI workflows
Translate user behavior data into programs
Build partnerships with Product, PMM, Data, BI, Design, Legal, and regional teams
Influence roadmaps and shape go-to-market planning

Required qualifications

Strategic instinct to lead lifecycle programs
Demonstrated AI fluency including agentic tools and autonomous workflows
User behavior obsession
Ability to execute with speed and excellence
Comfort with ambiguity and a bias toward action
Demonstrated leadership through strategic change
Global perspective and local instinct

Nice to have

15+ years in lifecycle, CRM, or growth marketing in a high-growth, fast-paced environment
Demonstrated track record of building lifecycle strategies that drove measurable impact on activation, retention, or LTV
Meaningful AI adoption in your own workflows
Experience with Marketing Automation tool roll outs is an advantage
Experience in crypto, fintech, or financial services strongly preferred
Familiarity with CeFi/DeFi and genuine curiosity about the crypto space
Strong communication skills

Benefits

Competitive total compensation package
Various team building programs and company events
Wellness and meal allowances
Comprehensive healthcare schemes for employees and dependants

About the company

OKX is a leading crypto exchange and the developer of OKX Wallet. It is part of OKG, a group that brings the value of Blockchain to users around the world.