Senior Product Manager, User Growth

The role

You will own growth initiatives across user acquisition, new-user campaigns, trading campaigns, and user reactivation. You will build growth products and use AI to improve product development and growth operations to drive trading volume and revenue.

What you will do

• Define and execute the product roadmap for growth campaigns.
• Identify growth opportunities across acquisition, activation, trading conversion, retention, and reactivation.
• Prioritize initiatives based on business impact, user needs, and implementation effort.
• Design campaigns that encourage users to register, fund accounts, and start trading.
• Build reusable campaign, task, and incentive platform capabilities.
• Integrate AI into daily workflows for research, data analysis, and product planning.
• Build repeatable AI-assisted workflows and automate repetitive tasks.
• Use business data and user feedback to improve product and campaign performance.
• Work with Engineering, Design, Data, Marketing, Trading, Risk, and Compliance teams.
• Monitor market developments and competitor growth strategies.

Required qualifications

• More than 3 years of relevant experience in growth product management.
• Hands-on ownership of acquisition, new-user, or trading campaigns.
• Strong hands-on proficiency with AI tools.
• Ability to build and improve AI-assisted workflows.
• Proven track record of business impact in trading volume, revenue, activation, or retention.
• Mature growth methodology and practical experience.
• Broad experience across companies and business environments.
• Strong familiarity with the crypto industry.
• Strong familiarity with OKX.
• Strong analytical skills.
• Excellent communication and collaboration skills.
• High learning velocity and strong ownership.

Nice to have

• Direct experience building growth products at a crypto exchange or trading platform.
• Experience scaling campaigns across multiple markets.
• Experience balancing growth incentives with profitability, risk controls, and long-term user value.

Benefits

• Competitive total compensation package
• L&D programs and education subsidy
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependants

Before you apply

• Prioritising applicants who have a current right to work in Singapore
• Do not require OKX's sponsorship of a visa

About the company

OKX is a leading crypto exchange and the developer of OKX Wallet. It is part of OKG, a group that brings the value of Blockchain to users around the world.