Senior Product Manager, User Growth

Hong Kong, Hong Kong SAR. Posted 5 months ago

The role

You will own growth initiatives across user acquisition, new-user campaigns, trading campaigns, and user reactivation. You will build growth products and use AI to improve product development and growth operations to drive trading volume and revenue.

What you will do

Define and execute the product roadmap for growth campaigns to increase platform trading volume and revenue.
Identify growth opportunities across acquisition, activation, trading conversion, retention, and reactivation.
Prioritize initiatives based on business impact, user needs, and implementation effort.
Design acquisition, new-user, trading, and reactivation campaigns.
Build reusable campaign, task, and incentive platform capabilities.
Partner with Trading and regional teams to align growth initiatives.
Integrate AI into daily workflows across research, data analysis, product planning, prototyping, and campaign operations.
Build repeatable AI-assisted workflows and automate repetitive tasks.
Identify opportunities to embed AI capabilities into growth products and internal platforms.
Evaluate contributions to trading volume, revenue, and retention while managing incentive costs and improving ROI.

Required qualifications

More than 3 years of relevant experience in growth product management, with hands-on ownership of acquisition campaigns, new-user campaigns, trading campaigns, or related growth products.
Strong hands-on proficiency with AI tools.
The ability to build and improve AI-assisted workflows, break complex problems into actionable steps, critically evaluate AI outputs, and apply sound judgment to the results.
A proven track record of business impact, with measurable improvements in trading volume, revenue, user activation, or retention.
A mature growth methodology and practical experience.
Broad experience across companies and business environments.
Strong familiarity with the crypto industry, including centralized exchanges, trading products, user behavior, and common growth mechanics.
Strong familiarity with OKX, including its core products, trading experience, user journeys, and competitive positioning.
Strong analytical skills and the ability to translate data and user insights into clear product decisions.
Excellent communication and collaboration skills, with experience leading complex projects across teams.
High learning velocity, strong ownership, and a proactive approach to learning and applying new AI capabilities.

Nice to have

Direct experience building growth products at a crypto exchange or trading platform.
Experience scaling acquisition, new-user incentive, or trading campaigns across multiple markets.
Experience balancing growth incentives with profitability, risk controls, and long-term user value.

Benefits

Competitive total compensation package
L&D programs and education subsidy for employees' growth and development
Various team building programs and company events
Wellness and meal allowances
Comprehensive healthcare schemes for employees and dependants

Before you apply

Applicants who have a current right to work in Hong Kong, and do not require OKX's sponsorship of a visa, will be prioritised.

About the company

OKX is a leading crypto exchange and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is part of OKG, a group that brings the value of Blockchain to users around the world.