Principal Product Manager, Growth

San Jose, California, United States. Posted 6 months ago

The role

You will own programs that drive user acquisition, activation, and retention. You will design, ship, and iterate on growth campaigns, referral mechanics, and incentive systems.

What you will do

Define the growth product vision and own the roadmap.
Design, ship, and iterate on growth campaigns and features.
Conduct funnel analysis, cohort segmentation, and channel ROI modeling.
Build fraud-resistant growth systems and architect product-level guardrails.
Drive cross-functional execution in a globally distributed org.
Champion AI-native product development using LLMs and automation tools.
Collaborate with regional and global stakeholders to localize growth strategies.

Required qualifications

5–10+ years of product management experience.
At least 3 years directly owning growth, user acquisition, or activation.
Proven track record of designing and shipping growth campaigns or referral/incentive programs.
Strong understanding of fraud and abuse patterns in growth programs.
Excellent communication skills.

Nice to have

Experience at a crypto exchange, fintech platform, or hyper-growth consumer company.
Experience with multi-market or multi-region growth.
Crypto-native or fintech background.

Benefits

Competitive total compensation package
L&D programs and Education subsidy
Various team building programs and company events
Wellness and meal allowances
Comprehensive healthcare schemes for employees and dependants

About the company

OKX is a leading crypto exchange and the developer of OKX Wallet. It serves over 50 million users globally.