Ad Creative Strategist (AIGC Creative Producer)

The role

You will lead creative strategy and asset production for performance advertising on Meta, Google, and TikTok. You will iterate on creative direction based on campaign data and manage external vendors.

What you will do

• Lead creative strategy and asset production for performance advertising across Meta, Google, and TikTok
• Iterate on creative direction based on campaign data and conversion performance
• Develop understanding of finance and crypto to translate product propositions into ad messaging
• Manage external vendors including creative agencies, production teams, and KOLs/influencers
• Track industry and competitor creative trends
• Collaborate cross-functionally with media buying, design, and product teams

Required qualifications

• Extensive experience in performance ad creative strategy and production
• Solid knowledge of finance and familiarity with the crypto/digital asset industry
• Established network of external vendors
• Proven vendor sourcing, vetting, and project management skills
• English proficiency sufficient for day-to-day communication and copywriting
• Data-driven mindset
• Strong creative storytelling and scriptwriting skills
• Strong bilingual (English & Mandarin) ability

Nice to have

• Personal investing experience
• Advertising experience in crypto exchanges, fintech, or brokerage industries
• AIGC design capabilities (hands-on experience with AI image/video generation tools such as Nano Banana, Seedance, Kling, etc.)
• Video editing skills

Benefits

• Competitive total compensation package
• L&D programs and Education subsidy
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependants

About the company

OKX is a leading crypto exchange and the developer of OKX Wallet. It is part of OKG, a group that brings the value of Blockchain to users around the world.