Sr. Product Marketing Manager, LATAM

The role

The Senior Product Marketing Manager for LATAM will shape go-to-market strategies and drive community-led expansion. You will adapt product narratives for CeFi and Web3 products to resonate with users in the LATAM region.

What you will do

• Build and run GTM campaigns for CeFi and Web3 products across LATAM.
• Implement marketing activities to increase product visibility and user acquisition.
• Adapt global product narratives and positioning for LATAM.
• Execute programs with key communities, KOLs, and influencers.
• Support regional presence through industry events, local meetups, and hackathons.
• Partner with local GMs, BD, and global product teams.
• Collect and analyze user insights, competitor activities, and regional market trends.
• Monitor campaign KPIs, adoption metrics, and feedback loops.

Required qualifications

• At least 7 years of product marketing experience in consumer tech, fintech, or the crypto industry.
• In-depth understanding of financial markets, trading principles, and investment strategies.
• Familiarity with financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.
• Strong grasp of digital marketing including conversion optimization, content marketing, and social media strategies.
• Extensive experience in building and scaling crypto-native communities.
• Outstanding communication skills.
• Proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space.

Nice to have

• Direct trading experience in crypto markets
• Trilingual in English, Spanish, and Portuguese

Benefits

• Competitive total compensation package
• L&D programs for employees' growth and development
• Various team building programs and company events

About the company

OKX is a leading crypto exchange and the developer of OKX Wallet. It is part of OKG, a group that brings the value of Blockchain to users around the world.