Director, Digital Marketing & E-Commerce

The role

The Director, eCommerce & Digital Marketing is a senior leader accountable for profitable digital growth across demand generation, online conversion, and customer retention. This person will set strategy across paid, organic, email, web merchandising, customer experience, and eCommerce operations to achieve revenue and margin goals.

What you will do

• Define and lead the digital marketing and eCommerce strategy.
• Own the digital business plan including revenue, margin, and conversion.
• Lead integrated digital marketing across paid search, social, SEO, affiliate, display, content, email, and lifecycle marketing.
• Oversee agency and platform partners.
• Own the performance of the eCommerce experience including conversion and site merchandising.
• Partner with Product, UX, Technology, and Operations to prioritize the site roadmap.
• Define a KPI framework and performance dashboard.
• Champion experimentation through A/B testing and personalization.
• Partner on the eCommerce and marketing technology stack roadmap.
• Lead, coach, and develop a high-performing team.

Required qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 10+ years of progressive experience in digital marketing, eCommerce, growth, or related commercial leadership roles.
• 5+ years of people leadership experience, including leading managers, specialists, cross-functional teams, and/or agency partners.
• Demonstrated success owning measurable business outcomes such as digital revenue growth, conversion improvement, customer acquisition efficiency, and retention.
• Strong working knowledge of performance marketing, SEO, lifecycle marketing, web analytics, on-site merchandising, and conversion optimization.
• Experience managing significant budgets, forecasts, vendor contracts, and business cases for digital investment.
• Excellent analytical, problem-solving, communication, and stakeholder management skills.

Nice to have

• MBA or advanced degree in a relevant field.
• Experience in a multi-brand, multi-channel, retail, B2B commerce, or consumer-led environment.
• Hands-on experience with platforms/tools such as Shopify, SAP C4E, Adobe Commerce/Magento, GA4, Looker/Tableau/Power BI, Salesforce, CDP and personalization platforms.
• Familiarity with marketplace commerce, feed optimization, loyalty programs, and advanced attribution/incrementality approaches.
• Experience leading digital transformation, re-platforming, or major martech/eCommerce capability upgrades.

Benefits

• Industry competitive benefits at the lowest cost to the employee
• PTO and holidays, including floating holidays you can choose
• Pay-for-performance culture with potential for annual raises and bonuses
• Training

About the company

OBE operates more than 80 manufacturing and distribution facilities in five countries. Their teams contribute architectural glass and building products to projects that shape the way people live, work, heal, learn, and play.