Oliver
Social Media Manager 7-Month FTC
London, United Kingdom . Posted 22 days ago
The role
You will manage European Instagram and UK TikTok channels for a hair care client. You will create inclusive, platform-native content and manage community engagement and performance optimization.
What you will do
- Manage European Instagram and UK TikTok channels day to day
- Be responsible for the content calendar
- Track European and UK culture, beauty and haircare trends
- Develop authentic content for diverse hair types and needs
- Translate the hero product range and NPD roadmap into social-first stories
- Write social copy and support short-form video scripts and briefs
- Build active communities by responding to comments, messages and mentions
- Monitor performance and turn the data into clear recommendations
- Work with influencer and creator teams to identify and support creators
- Partner with strategists, designers, editors, data, media and account teams
Required qualifications
- Proficiency in social media management, content or digital marketing
- Pan-European social media experience
- Experience working with consumer brands
- Strong understanding of haircare content and the needs of diverse hair types
- Experience developing inclusive, authentic haircare or beauty content
- Practical knowledge of Instagram and TikTok
- Excellent copywriting skills
- Track record of improving social performance through creative and data-led optimisation
- Sound judgement on representation, inclusivity, cultural sensitivity and reputational risk
- Strong calendar and workflow management
- Clear, constructive communication
- Professional proficiency in English
Nice to have
- Haircare, beauty or FMCG experience is especially valuable
About the company
Established in 2004, OLIVER is a specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. As a part of The Brandtech Group, they leverage AI technology to deliver tailored solutions.