Senior Strategist

The role

The Senior Strategist will shape strategic direction for four pet care brands. You will uncover consumer and cultural insights, author creative briefs, and build global master toolkits.

What you will do

• Partner with Global Marketing Leads to define brand and campaign strategies.
• Architect Global Master Toolkits and campaign architectures.
• Convert complex business goals into actionable creative propositions.
• Use qualitative discovery and social listening to uncover pet owner behaviours.
• Translate data and category trends into human insights.
• Work with Creative Directors and writers to guide conceptual thinking.
• Craft inspirational creative briefs and lead briefing sessions.
• Provide strategic feedback during the creative review process.
• Establish consultative relationships with client brand teams.
• Collaborate with cross-functional leads to establish strategic frameworks.

Required qualifications

• 6-10+ years of brand and communications planning experience within top-tier creative agencies, brand consultancies, or dedicated/in-house client setups.
• Proven experience working on FMCG, CPG, Pet Care, or consumer lifestyle brands.
• Demonstrated track record delivering global briefs, brand platforms, and master campaign toolkits.
• Ability to mine data for insights and distill complexity into narratives.
• Outstanding written, narrative, and verbal presentation skills.
• Comfort facilitating workshops and pitching to senior global stakeholders.
• Professional working fluency in English.

Nice to have

• Experience navigating multi-brand portfolios
• Proficiency in Spanish

About the company

Established in 2004, OLIVER is a specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. As part of The Brandtech Group, they leverage AI technology to deliver tailored solutions.