Social Media Manager

The role

You will act as the digital voice for brands by creating content and managing social presence. You will develop platform-specific strategies for Instagram, TikTok, and X to drive engagement and conversion.

What you will do

• Create and implement multi-channel social growth strategies for Instagram, TikTok, and X.
• Support social strategy execution using traditional insights and AI-powered tools.
• Develop TikTok-specific approaches to optimize performance and brand awareness.
• Design social assets using Canva and CapCut.
• Nurture brand communities by listening and responding to comments.
• Track KPIs and deliver regular reports on channel performance.
• Collaborate with content creators to develop social content.
• Manage organic content calendars and write copy in brand tone of voice.
• Lead community engagement on X.
• Serve as liaison for day-to-day management of social accounts.

Required qualifications

• 3-4 years of experience in social media management.
• Demonstrated success in developing social media campaigns on TikTok and Instagram.
• Deep knowledge of TikTok, Pinterest, YouTube, Reddit, and Twitter.
• Fluency in campaign development and content ecosystems.
• Integration of AI tools into thinking, briefing, and ideation.
• Experience in client relations.
• Proven track record of contributing to organic social channel growth at scale.
• Experience managing a social community.
• Experience working with high profile legacy brands.
• Deep understanding of the influencer landscape and US social media platforms.
• Ability to perform light design work and caption copywriting.
• Excellent stakeholder management and communication skills.

Nice to have

• Experience with CPG brands

About the company

Established in 2004, OLIVER is a specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. As part of The Brandtech Group, they leverage AI technology to deliver tailored solutions.