Sr. Manager, eCommerce, Direct-to-Consumer (DTC)

The role

The Sr. Manager, eCommerce, Direct-to-Consumer will own and scale the direct-to-consumer business. This person will lead merchandising, CRM, subscription, affiliate, social commerce, and loyalty programs to drive revenue and customer experience.

What you will do

• Accountable for the DTC P&L, growth and revenue performance across drinkolipop.com.
• Develop and execute end-to-end DTC strategy including site experience, merchandising, Acquisition, Conversion, Retention, Subscription and Fulfillment.
• Own omni-channel CRM/Lifecycle Marketing, and Loyalty strategy and execution.
• Manage Affiliate and Social Commerce programs, including Tik Tok Shop.
• Manage one direct report and multiple vendor relationships.
• Lead high-priority cross-functional initiatives with senior leaders.
• Use data, testing, and digital best practices to improve acquisition, engagement, and LTV.
• Communicate performance, priorities and recommendations to senior leadership.

Required qualifications

• 12+ years of DTC, ecommerce, or digital experience at a high-growth consumer brand.
• Subject-matter expertise in DTC.
• Deep hands-on expertise with Shopify, Klaviyo, Stay AI, TikTokShop, Impact/Rakuten.
• Strong background in CRM, lifecycle marketing, Acquisition, Retention, Subscription, and loyalty programs.
• Proven track record of owning DTC and subscription revenue and driving measurable, company-level growth.
• Ability to lead complex, cross-functional projects and influence senior leaders and external partners.
• Highly analytical, digitally fluent, and obsessed with merchandising, optimization and experimentation.

Nice to have

• Beverage and BFY Beverage experience

About the company

OLIPOP is on a mission to positively impact consumer health at scale through functional soda. The company builds products that support health with ingredients like fiber and low sugar.