Director of Brand Strategy & Business Growth

The role

The Director of Brand Strategy & Business Growth leads the Brand Strategy Team to drive brand-driven growth. This leader guides segment growth strategies and connects consumer, commercial, and operational perspectives into a unified plan.

What you will do

• Lead and develop OLLY's Brand Strategy team
• Develop growth strategies for core business segments
• Translate consumer insights and marketplace trends into actionable growth plans
• Serve as the steward of the OLLY brand across all departments
• Own a comprehensive view of business performance including revenue, share, and profitability
• Diagnose performance drivers and establish clear KPIs
• Partner with the VP of Brand Strategy & Innovation to lead high-impact, cross-functional projects
• Provide structured problem-solving and strategic analysis
• Elevate strategic thinking and growth management capabilities across teams

Required qualifications

• 14+ years of experience across brand management, brand strategy, business strategy, commercial strategy, general management, or growth leadership
• Experience partnering across Marketing, Media, Sales, Finance, Operations, Supply Chain, and Innovation
• Strong understanding of forecasting, demand planning, annual business planning, and portfolio management processes
• Ability to connect consumer insights, brand health, commercial performance, and financial results to growth strategies
• Proven ability to influence senior leaders and align cross-functional teams
• Demonstrated success leading and developing high-performing teams
• Ability to move between long-term strategic planning and detailed business analysis
• Ability to lead ambiguous, cross-functional initiatives

Nice to have

• experience in ecommerce and media

Benefits

• An opportunity to work with an intelligent, inspiring, and extraordinarily fun team
• 100% paid premiums for employee-only medical, dental + orthodontics, and vision insurance
• 4 weeks PTO
• paid holidays
• 12 Mental Health Days per year
• 100% Paid parental leave
• Fertility + Adoption Benefits
• Annual Bonus
• 401(k) plan with Employer Match
• Hybrid Work + Wellness + Cell Phone Stipends
• Free product

Before you apply

• Candidates must be authorized to work in the United States without sponsorship
• Final Round involves Homework consisting of 3 questions to answer and present

About the company

The VMS Co-Op is a group of fast growing companies in the Vitamins, Minerals and Supplements (VMS) space, including OLLY and SmartyPants.