Marketing Director, China

The role

The Marketing Director will lead the creation and execution of brand and product campaigns from concept to launch. This role involves managing a large marketing team and balancing global brand identity with local market insights to drive brand awareness and business growth.

What you will do

• Lead the creation and execution of brand and product campaigns from concept to launch.
• Oversee creative development, production, social media, PR, retail marketing, partnerships, and event execution.
• Build campaigns from zero to one.
• Leverage global best practices and local market insights.
• Ensure consistent brand storytelling across all consumer touchpoints.
• Apply data, insights, and performance metrics to inform marketing decisions.
• Deploy marketing strategies and channels to drive brand awareness and demand generation.
• Lead, inspire, and develop a large, high-performing marketing team.
• Manage marketing budgets and ensure effective allocation.
• Act as a bridge between global and local teams.

Required qualifications

• Over 20 years of experience in marketing and communications.
• Proven track record in sportswear, footwear, apparel, or FMCG industries.
• Strong strategic thinking combined with hands-on execution capability.
• Demonstrated success leading large-scale brand and product campaigns across multiple channels.
• Experience managing sizable teams (over 30) in a fast-paced environment.
• Deep understanding of modern marketing ecosystems, including digital, social media, PR, retail marketing, and experiential marketing.
• Highly data-driven and commercially minded.
• Exceptional leadership, communication, and stakeholder management skills.
• Experience working with global senior executives.
• Ability to operate effectively in a global organization with strong cross-market collaboration.

Benefits

• Environment designed to give people the tools to develop holistically.
• Supportive, team-oriented atmosphere.
• Access to personal self-care for both physical and mental well-being.

About the company

On is a place that is centered around growth and progress. The company offers an environment designed to give people the tools to develop holistically.