Lead - B2B Retail Marketing, China

The role

You will develop and carry out Greater China B2B marketing strategy across wholesale channels. You will manage retail store activations and work with the Chinese Marketing and B2B Sales teams to grow brand awareness and sellout.

What you will do

• Develop and carry out Greater China B2B marketing strategy across all wholesale channels
• Elevate and humanize the in-store consumer journey across B2B retail spaces in China
• Translate Greater China brand vision and B2B priorities into a market-specific GTM playbook
• Serve as a bridge between B2B partners and cross-functional teams
• Conceptualize and deliver 360 degree brand experiences
• Drive and amplify sell-through performance through campaigns and activations
• Own and refine planning and execution of in-store presence and visual tools
• Lead and coordinate the end-to-end delivery of sales meetings

Required qualifications

• At least 8+ years of relevant experience in omnichannel retail/trade marketing and brand activation
• At least 4 years of team management experience
• Experience overseeing and supervising stores with various store formats and markets
• Familiarity with the retail industry
• Chinese and English at a professional working level

About the company

On is an international team and a fast growing sports company. They foster an active environment where individuals strive for excellence.