Senior Lifecycle Marketing Manager - Hunt

Bozeman, Montana, United States; Missoula, Montana, United States; Open to Remote. Posted 2 months ago

The role

You will own the lifecycle conversion funnel for onX Hunt to drive subscription growth and user reactivation. You will use data, experimentation, and AI tools to scale personalized messaging across email, push, and in-app channels.

What you will do

Own the lifecycle conversion funnel for onX Hunt
Self-serve insights in Amplitude and synthesize learnings into hypotheses
Run lifecycle as a compounding experimentation program using Braze
Scale personalized messaging across email, push, and in-app messaging
Partner with product, engineering, and BI to define events and attributes
Self-serve experiment analysis and communicate outcomes to stakeholders
Work cross-functionally with finance, brand, growth, and creative teams
Use AI to build repeatable skills, agents, and workflows
Mentor junior lifecycle marketers on experimentation and AI workflows

Required qualifications

Eight years of lifecycle, CRM, retention, or growth marketing experience
Background in consumer subscription or mobile app businesses
Bachelor's degree in Marketing, Business, or equivalent experience
Strong experimentation track record with A/B tests
Ability to generate insights in Amplitude or similar product analytics tools
Working knowledge of propensity models and predictive targeting
Proficiency with Braze, Amplitude, Figma, and Claude or similar AI tools
Ability to self-serve in analytics and experimentation results
Strong curiosity for exploring new technologies, including AI
Ability to demonstrate onX's Company Values
Permanent US work authorization
Ability to travel quarterly for multiple days

Nice to have

Familiarity with hunting culture or personal passion for hunting and the outdoors
Experience with Liquid templating for dynamic personalization in Braze
Experience partnering with data science teams to deploy propensity or churn models
Experience optimizing trial-based subscription funnels and paywalls

Benefits

Competitive salaries
Annual bonuses
Equity
Comprehensive health benefits, including a no-monthly-cost medical plan
Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
401k matching at 100% for the first 3% and 50% from 3-5%
Company-wide outdoor adventures and outdoor industry perks
Annual Get Out, Get Active funds
Flexible time away package including PTO, STO, VTO, and paid holidays

Before you apply

Permanent US work authorization is a condition of employment
Cannot employ individuals residing in: Alabama, Alaska, Arkansas, Connecticut, Delaware, District of Columbia, Florida, Hawaii, Illinois, Kansas, Kentucky, Louisiana, Massachusetts, New Jersey, New Yo

About the company

onX is a high-growth tech company and distributed team of builders and adventurers using technology to help people explore the outdoors.