Senior Media Marketing Manager - Fish

The role

The Senior Media Marketing Manager will translate the onX Fish brand and marketing strategy into a media experience across social, video, audio, and emerging media channels. This individual contributor role involves creating a media and editorial vision and building programming to build brand relevance and community.

What you will do

• Define and own the media and editorial vision for onX Fish across social, video, audio, and emerging channels
• Build programming that feels native to platforms and creates a recognizable identity
• Translate brand, product, audience, and business priorities into media
• Make informed tradeoffs across channels, formats, programming, and talent
• Turn seasonal fishing behavior and cultural trends into recurring formats and storytelling
• Own the editorial rhythm from planning through publishing and learning
• Build a scalable approach for Field Reps and regional experts to surface local stories
• Develop a strategic approach to identifying and activating creators, ambassadors, and community voices
• Define success across audience growth, engagement, loyalty, relevance, and business impact
• Experiment with AI and emerging tools to improve content development and insights

Required qualifications

• 7+ years of experience in organic social, media, content, or editorial marketing
• Hands-on experience owning social and media strategy across platforms such as Instagram, TikTok, YouTube, Facebook, and/or podcasts
• Strong editorial and creative judgment
• Experience using audience and performance data to make programming decisions
• Ability to lead through influence and bring cross-functional teams and contributors together
• Ability to move between strategy and hands-on execution
• Demonstrated experience applying AI and emerging technologies to media or creative workflows
• Bachelor’s degree or equivalent experience
• Permanent US work authorization
• Ability to demonstrate onX’s Company Values
• Ability to travel up to quarterly for multiple days

Nice to have

• Familiarity with fishing, outdoor culture, or another enthusiast-driven community
• Experience building a media or editorial function or content ecosystem from an early stage
• Experience developing podcasts, recurring video series, or other episodic formats
• Experience activating regional contributors or building community within a passion-driven brand

Benefits

• Competitive salaries
• Annual bonuses
• Equity
• Comprehensive health benefits, including a no-monthly-cost medical plan
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual Get Out, Get Active funds
• Flexible time away package including PTO, STO, VTO, and paid holidays

Before you apply

• Permanent US work authorization is a condition of employment
• Cannot employ individuals residing in Alabama, Alaska, Arkansas, Connecticut, Delaware, District of Columbia, Florida, Hawaii, Illinois, Kansas, Kentucky, Louisiana, Massachusetts, New Jersey, New Yor

About the company

onX is a high-growth tech company of builders, adventurers, and risk takers using technology to help people explore the outdoors. They operate with an experimentation mindset and a distributed workforce.